Podcast EP 47 Rewind: Collaboration Is Not Optional: What 30 Years in Parking Taught Maggie Vercoe

February 25th, 2026 | Blake Richmond

“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.

Today, we’re rewinding and recapping Episode 47: Collaboration Is Not Optional: What 30 Years in Parking Taught Maggie Vercoe

In this episode of Harder Than It Looks, host Brian Wolff sits down with Maggie Vercoe, COO of TEZ Technology and a 30-year veteran of the parking industry.

From starting in a parking booth at the University of Wisconsin-Milwaukee to helping build T2 Systems during its high-growth years – and now leading professional services, support, account management, and marketing at TEZ – Maggie shares the leadership lessons that shaped her journey.

This conversation dives deep into adaptive leadership, managing complex implementations, staying calm in conflict, and why collaboration isn’t just a buzzword – it’s a survival skill in parking.

Meet Our Guest:

Maggie Vercoe

Chief Operating Officer – TEZ Technology

Maggie Vercoe is the Chief Operating Officer at TEZ Technology, where she oversees professional services, support, account management, and marketing. With over 30 years in the parking and mobility industry, Maggie began her career at the University of Wisconsin-Milwaukee before joining T2 Systems in 1999, where she helped shape customer experience and organizational growth during a pivotal era in parking technology.

Maggie is actively involved in industry leadership initiatives including IPMI’s Allyship Committee, Women in Parking, Women in Technology, and the National Parking Association Board of Directors.

    You Won’t Want to Miss These Clips:

    Episode Highlights:

    • Meet Maggie Vercoe – COO of TEZ Technology and 30-year parking veteran. [00:00]
    • From parking booth to T2 Systems: the unexpected career path. [02:00]
    • Building culture at T2 – what made it so special. [04:00]
    • Why “being present” is the secret ingredient of leadership. [06:30]
    • Handling conflict at the counter – lessons in staying calm. [11:00]
    • Adaptive leadership: the six styles every leader should know. [14:00]
    • Managing client-facing departments without silos. [19:00]
    • Why Maggie loves complex implementations. [23:00]
    • The biggest mistakes organizations make during major rollouts. [24:45]
    • Women in Parking, Allyship, and industry leadership. [28:30]
    • Technology trends – AI, mobile, and the evolution of customer experience. [33:00]
    • What’s new at TEZ – platform upgrades and a major valet innovation at DFW. [35:00]
    • Lightning Round – collaboration, brisket, and eliminating parking meters. [39:00]

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