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Podcast EP 37 Rewind: LEDs, Guidance, and Grit

In this episode of Harder Than It Looks, Brian Wolff sits down with Jeff Pinyot – the President of ECO Parking Technologies. Jeff’s journey started in Pittsburgh and evolved from air conditioning sales to pioneering lighting solutions – and finally to developing the world’s first fully integrated wireless parking guidance system. With multiple patents, a knack for invention (yes, even soda packaging), and a passion for helping others grow, Jeff opens up about the risks, the pivots, and the purpose that drive his work.

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Podcast EP 36 Rewind: “You’re Going to Ruin Our City!”

June 5th, 2025 | Katelyn Perman

In this episode, host Brian Wolff is joined by Kenzie Coulson, Parking and Mobility Consultant at Walker Consultants, known for leading high-stakes projects like Park City’s paid parking rollout and Salt Lake City’s City Creek parking overhaul.

Kenzie shares behind-the-scenes stories about transforming emotionally charged parking environments, navigating complex municipal politics, and balancing leadership with vulnerability. Listen in to learn why “parking is never just about parking,” and how understanding human dynamics can drive operational success.

Podcast EP 35 Rewind: They Told Sue Malone “No.”

June 5th, 2025 | Katelyn Perman

In this episode, host Brian Wolff is joined by the extraordinary Sue Malone – the first woman to operate a parking garage in the U.S., and the nation’s most prolific small business lender.

After being denied a loan for her own business, Sue took matters into her own hands. The result? Over 41,000 SBA loans funded to date – with a mission to reach 100,000. She shares unfiltered stories from her early parking days (car thefts, Bondo, and FBI calls), her journey into small business advocacy, and why she’s built a career on empowering veterans, women, and underrepresented entrepreneurs.

This conversation is a masterclass in grit, civic leadership, and the power of saying “yes” when the world says “no.

Podcast EP 34 Rewind: Tech, Tolls & Takeovers

May 22nd, 2025 | Katelyn Perman

In this live episode recorded at PIE25, Brian welcomes Andrew Bess, Managing Director at TrueNorth Capital Partners. With over two decades of experience in strategic advisory and corporate finance, Andrew has advised industry-shaping companies like Icon Parking, The Car Park, Oobeo, Valet Manager, On Air Parking, and CurbTrac.

Podcast EP 33 Rewind: Live from PIE25 – 18 Parking Pros, 1 Big Conversation

May 7th, 2025 | Katelyn Perman

Recorded live from the PIE 2025 Show Floor, this special episode of Harder Than It Looks: Parking Uncovered brings you 18 unique voices from across the parking industry.

Host Brian Wolff and producer Courtney Cooper team up to capture candid conversations with parking pros from across the country – covering everything from on-the-ground challenges to big-picture trends. You’ll hear directly from the people shaping the future of the industry – and get a fast-paced, honest look at what it really takes to keep parking moving.

Podcast EP 32 Rewind: Changing Minds About Parking

April 23rd, 2025 | Katelyn Perman

In this episode, Brian Wolff sits down with Rob Zuritsky, President and CEO of Parkway Corporation, and Chairman of the Board of the National Parking Association (NPA). Rob shares how he’s carrying forward a 100-year family legacy while pushing Parkway into its next chapter through billion-dollar real estate projects, parking innovation, and bold leadership at the NPA.

Podcast EP 31 Rewind: Secrets of a 150-Year Parking Powerhouse

March 25th, 2025 | Katelyn Perman

In this episode of Harder Than It Looks: Parking Uncovered, Brian Wolff sits down with Joe Galeas, CEO of the Parking Solutions Division of Scheidt & Bachmann (S&B), and Hector Miranda, VP of Product and Marketing at S&B.

With a combined 40+ years in the parking industry, Joe and Hector break down how Scheidt and Bachmann, a 150-year-old global leader, is shaking up parking with data-driven leadership, digital transformation, and open-system integrations.

Podcast EP 30 Rewind: Disrupting Parking Conferences

March 5th, 2025 | Katelyn Perman

In this special episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff, CEO of Parker Technology, welcomes Heidi Barber, VP of Marketing at Parker Technology, and Courtney Cooper, Events & Community Manager at Parker Technology, to discuss FUSION25 – Parker Technology’s first-ever user conference.

Heidi and Courtney share the vision behind FUSION25, how it was designed to bring customers, partners, and industry leaders together, and what attendees can expect from this highly curated, customer-focused experience.

Podcast EP 29 Rewind: Turning Frustration into Growth

February 25th, 2025 | Courtney Cooper

In this episode, Brian Wolff sits down with Cindy Campbell, Senior Training Development Specialist at the International Parking and Mobility Institute (IPMI). With over 40 years of experience spanning law enforcement, parking and training, Cindy shares her inspiring journey from policing to becoming one of the parking industry’s most passionate educators.

Podcast EP 28 Rewind: Beyond the Page

February 13th, 2025 | Heidi Barber

In this episode, Brian Wolff welcomes Kevin Uhlenhaker, CEO and Publisher of Parking Today Media. Kevin’s remarkable journey spans from his early days as a developer to becoming a pivotal voice in the parking industry, with two successful company exits and the recent acquisition of Parking Today Media.

Kevin shares his insights on entrepreneurship, leadership, and the challenges of reshaping the narrative around parking. This episode dives into his passion for fostering innovation, the importance of standards in the industry, and the exciting future of the PIE 2025 Conference under his leadership.

Podcast EP 27 Rewind: 50 Years of Parking Wisdom

February 13th, 2025 | Heidi Barber

In this episode, Brian Wolff interviews Rick Serra, Vice President at Premium Parking and co-founder of Allpro Parking. With over 50 years of experience in parking, Rick shares invaluable insights, anecdotes, and his journey from radio broadcasting to becoming a parking industry leader.

From his early days as a parking attendant in Boston to building Allpro Parking into a trusted brand, Rick’s career exemplifies how hard work, strong relationships, and a focus on quality can create a lasting legacy.

All Episodes

Most recent Episode

Podcast EP 37 Rewind: LEDs, Guidance, and Grit

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