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“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.
We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.
Today, we’re rewinding and recapping Episode 36: “You’re Going to Ruin Our City!” – Kenzie Coulson’s Survival Guide to Controversial Parking Projects.
In this episode, host Brian Wolff is joined by Kenzie Coulson, Parking and Mobility Consultant at Walker Consultants, known for leading high-stakes projects like Park City’s paid parking rollout and Salt Lake City’s City Creek parking overhaul.
Kenzie shares behind-the-scenes stories about transforming emotionally charged parking environments, navigating complex municipal politics, and balancing leadership with vulnerability. Listen in to learn why “parking is never just about parking,” and how understanding human dynamics can drive operational success.
Meet Our Guests:
Kenzie Coulson
Parking and Mobility Consultant at Walker Consultants
Kenzie Coulson is a Parking and Mobility Consultant at Walker Consultants, with over 25 years of experience transforming complex parking operations. She led groundbreaking projects including Park City Municipal’s paid parking implementation and Salt Lake City’s City Creek parking facility overhaul. Known for her strategic acumen and empathetic leadership style, Kenzie empowers municipalities and private operators nationwide to turn parking challenges into success stories.
You Won’t Want to Miss These Clips:
Episode Highlights:
- Meet Kenzie Coulson – parking innovator and mobility consultant (00:00)
- Kenzie’s unexpected start in parking management in Alaska (02:31)
- Leading transportation logistics for Sundance Film Festival (05:18)
- How Park City launched paid parking amid heavy resistance (08:25)
- Overhauling City Creek’s massive 13,000-space facility (10:13)
- Navigating the challenge of introducing emotionally charged change (13:22)
- Effective strategies for breaking down organizational silos (16:06)
- The surprising power of vulnerability in leadership (18:09)
- Frameworks for successful strategic planning and implementation (20:07)
- Defining success in parking: deciding what matters most (22:37)
- Techniques to reduce negativity and boost team morale (26:06)
- Why great leaders redefine timelines and success metrics (32:30)
- Leadership vs. management – and why you need both (34:25)
- Empowerment in action: connecting frontline decisions to the big picture (36:44)
- Lightning Round (42:08)
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