Podcast EP 38 Rewind: Live from IPMI – 9 Parking Experts on Tech Trends, Customer Pain Points & Parking’s Future

July 17th, 2025 | Katelyn Perman

“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry.

We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an effort to help one another get better at what we know is harder than it looks…parking a car.

Today, we’re rewinding and recapping Episode 38: Live from IPMI – 9 Parking Experts on Tech Trends, Customer Pain Points & Parking’s Future.

In this special episode, recorded live on the expo hall floor at IPMI 2025, Brian Wolff, Heidi Barber, Tina Gray, and Courtney Cooper talk to 9 parking leaders about what’s working, what’s not, and what they’d change with a magic wand. From drones and data to broken gates and customer confusion – it’s a rapid-fire tour of the industry’s most pressing challenges.

Featured Guests:

  • Tiffany Wells (Bethlehem Parking Authority) (00:54)
  • Larry Cohen, PTMP (Lancaster Parking Authority) (03:16)
  • Haas Khalfan (Signs and Decal Corp) (11:03)
  • John Morgan (PMT Consulting) (14:50)
  • Corinne Zurcher (Pivot Parking) (25:40)
  • James McDyre, MPA, PTMP (Penn State) (29:14)
  • Luke Anderson (Penn State) (30:39)
  • Gabe Mendez, PTMP (UW-Madison, IPMI Board) (33:46)
  • Marlene Cramer, PTMP (Cal Poly SLO, IPMI Board) (40:14)

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