In this special episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff, CEO of Parker Technology, welcomes Heidi Barber, VP of Marketing at Parker Technology, and Courtney Cooper, Events & Community Manager at Parker Technology, to discuss FUSION25 - Parker Technology’s first-ever user conference. Heidi and Courtney share the vision behind FUSION25, how it was designed to bring customers, partners, and industry leaders together, and what attendees can expect from this highly curated, customer-focused experience.
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In this episode, Brian Wolff sits down with Cindy Campbell, Senior Training Development Specialist at the International Parking and Mobility Institute (IPMI). With over 40 years of experience spanning law enforcement, parking and training, Cindy shares her inspiring journey from policing to becoming one of the parking industry’s most passionate educators.
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In this episode, Brian Wolff welcomes Kevin Uhlenhaker, CEO and Publisher of Parking Today Media. Kevin’s remarkable journey spans from his early days as a developer to becoming a pivotal voice in the parking industry, with two successful company exits and the recent acquisition of Parking Today Media.
Kevin shares his insights on entrepreneurship, leadership, and the challenges of reshaping the narrative around parking. This episode dives into his passion for fostering innovation, the importance of standards in the industry, and the exciting future of the PIE 2025 Conference under his leadership.
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In this episode, Brian Wolff interviews Rick Serra, Vice President at Premium Parking and co-founder of Allpro Parking. With over 50 years of experience in parking, Rick shares invaluable insights, anecdotes, and his journey from radio broadcasting to becoming a parking industry leader.
From his early days as a parking attendant in Boston to building Allpro Parking into a trusted brand, Rick’s career exemplifies how hard work, strong relationships, and a focus on quality can create a lasting legacy.
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In this episode, Todd Tucker, Chief Operating Officer of PRRS Parking/Asura Technologies, shares pivotal moments from his career, including his transition from parking operations to technology and his passion for innovation. From humble beginnings in West Virginia to becoming a Marine Corps veteran and earning multiple advanced degrees, Todd brings unparalleled insights into the evolution of parking and its future.
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In segment one, Mike Simmons, the Chairman and CEO of Tez Technology, discusses his remarkable journey from a farm kid in Indiana to leading significant technology transformations in the parking industry. Mike shares insights from his early career at IBM, PepsiCo and GM, and provides a unique perspective on his successful ventures, including founding T2 Systems.
In segment two, James Paden, Parker’s new Chief Product Officer discusses the future of parking technology and how AI can enhance customer service. He highlights the evolution of the parking industry, the importance of integrating various systems, and the role of generative and agentic AI in providing proactive solutions.
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In segment one, Brandon Lauterbach, CPP, Co-founder and EVP of Pivot Parking, talks about his extensive experience, career journey, and the growth of Pivot Parking.
In segment two, Brian switches gears to talk with Wade Hiner, President of Destiny Homes.
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In segment one, Max Yoder (author, entrepreneur, and CEO) shares his repertoire of experiences, from co-founding Lessonly in 2012, to sharing personal stories from his upbringing, including his parents’ divorce and remarriage and his motivations rooted in financial security. Max also dissects the importance of company culture, core values, and vulnerability in leadership.
Brian switches gears to talk with Tiffany Sauder, CEO of Element Three and host of Scared Confident, along with five other commitments. Tiffany discusses how she balances several high commitment and high-stress roles, including motherhood, entrepreneurship, leadership, public speaking, and her podcast (which highlights lessons learned through her first 20 years in her career) through effective prioritization and outsourcing.
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In Segment 1 of this episode of Harder Than It Looks, Brian Wolff sits down with Nicole Hankins, a Women in Parking Impact Award recipient who has lived all around the contiguous and non-contiguous United States! She shares her transformative career journey, underscoring the importance of team collaboration, people-centric leadership, and diversity initiatives.
In Segment 2, our very own Courtney Cooper, Events + Community Manager, sits down with rising entrepreneur Ava Wettrick where she offers insights into overcoming challenges and creating networks through curiosity and persistence.
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In Segment 1 of this episode of Harder Than It Looks, Alex Argudin, the new chair of the International Parking and Mobility Institute (IPMI), shares her leadership philosophy focused on empowering her team and bridging the parking industry with urban planning. She aims to drive tech advancements and legislative changes in parking while staying dedicated to community service.
In Segment 2, Barby Valdes McDaniel discusses her lifelong commitment to adults with special needs, inspired by her early experiences. At the WOW Center, she supports individuals in gaining life skills, community education, and employment, stressing the essential role of family support.
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In Segment 1 of this episode of Harder Than It Looks, we welcome Dani Crain and John D. Conway, industry legends and podcast hosts of ‘All Things Parking with Dani and John,” to share their experiences, hot industry takes, and diversity and supporting women in parking.
In Segment 2, Heidi Barber, our VP of Marketing, sits down with Kyle Lacy, CMO of Jellyfish, who shares his journey in marketing growing and scaling leading tech companies. In his segment, we discuss balancing creativity with revenue, the alignment between marketing and sales, personal branding, and strategies to avoid burnout.
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