All Episodes

Most recent Episode

Podcast EP 30 Rewind: Disrupting Parking Conferences

In this special episode of Harder Than It Looks: Parking Uncovered, host Brian Wolff, CEO of Parker Technology, welcomes Heidi Barber, VP of Marketing at Parker Technology, and Courtney Cooper, Events & Community Manager at Parker Technology, to discuss FUSION25 - Parker Technology’s first-ever user conference. Heidi and Courtney share the vision behind FUSION25, how it was designed to bring customers, partners, and industry leaders together, and what attendees can expect from this highly curated, customer-focused experience.

Check out our most recent episode >

Podcast EP 19 Rewind: Big Ten Parking & Female Fleet Leadership

September 11th, 2024 | Courtney Cooper

In this episode of Harder Than It Looks, we welcome Ross Allanson, who is the Director of Parking at the University of Minnesota, Twin Cities Campus. Ross is an industry veteran, having been in parking since 1989. He shares his wisdom on alternative transportation, micro-mobility, and efficient event parking.

In segment two, we sit down with Kathy Wellik, CAFM and Senior Client Success Manager of Agile Fleet to talk about her experience in fleet management.

Podcast EP 18 Rewind: Equity, Engagement, and Enneagrams

August 28th, 2024 | Courtney Cooper

In this episode of Harder Than It Looks, we welcome Kenyata Smiley, Transportation Planning Department Manager at HNTB, who shares her inspirational journey from Chattanooga to leading multimodal transportation projects, emphasizing strategic planning, equity, and community engagement. She also discusses her work with the Conference of Minority Transportation Officials and Delta Sigma Theta sorority.

Podcast EP 17 Rewind: Unveiling Parking Challenges and Cross-Sector Innovations

August 15th, 2024 | Courtney Cooper

In this episode of Harder Than It Looks, Brandy Stanley shares her journey from a valet to a VP role at FLASH, discussing industry challenges, technological advancements, and community importance.

In segment two, Toph Day highlights Rally (use code: rallytoph to get a discounted ticket) and all the things that make this conference one-of-a-kind. He also shares insights into cross-sector collaborations, education shifts, and Indiana’s new growth-stage fund supporting scaling companies.

Podcast EP 16 Rewind: Championing Allyship & Equity and Servant Leadership

July 31st, 2024 | Courtney Cooper

In this episode of ‘Harder Than It Looks, Joseph shares his urban planning expertise, managing parking for over 43,000 students and staff, as well as his experience connecting students with new opportunities.

In the second segment, we explore crucial golf fundamentals with Todd Firestone, Head Golf Professional at Meridian Hills Country Club. Todd talks about his experience embodying servant leadership, and provides key tips about the importance of the starting position and large muscle engagement in golf swings.

Podcast EP 15 Rewind: Knowing Who to Hire and Call Center Expectations

July 17th, 2024 | Courtney Cooper

“Harder Than It Looks: Parking Uncovered“ is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an […]

Podcast EP 14 Rewind: Hard Truths of Parking Innovation and the Power of Customer Voices

June 26th, 2024 | Courtney Cooper

Today, we’re rewinding and recapping Episode 14: Hard Truths of Parking Innovation with Roamy Valera and the Power of Customer Voices & Data with Amy Brown.

Podcast EP 13 Rewind: Tackling Concession Agreements and Customer-Centric Advocacy

May 21st, 2024 | Courtney Cooper

Today, we’re rewinding and recapping Episode 13: Tackling Challenges of Concessions with Sarah Blouch and Customer-Centric Advocacy with Jyo Shukla.

Podcast EP 12 Rewind: Introducing The Parketing Collective and Ultra Distances with New Shoe Day

May 7th, 2024 | Courtney Cooper

This episode is a masterclass in parking marketing or “Parketing.” We sat down with 3 incredible marketing leaders in parking, RJ Juliano, Sarah Becherer, and our own Heidi Barber, who are introducing the new “Parking Collective.”

Podcast EP 11 Rewind: Lone Star State of Parking Confusion

April 30th, 2024 | Courtney Cooper

“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. Today, we’re rewinding and recapping Episode 11: Bridging the Lone Star State of Confusion in Parking Operations with Walt Gray & Celeste Ching.

All Episodes

Most recent Episode

Podcast EP 30 Rewind: Disrupting Parking Conferences

Interested in being on the podcast?