All Episodes

Most recent Episode

Podcast EP 37 Rewind: LEDs, Guidance, and Grit

In this episode of Harder Than It Looks, Brian Wolff sits down with Jeff Pinyot – the President of ECO Parking Technologies. Jeff’s journey started in Pittsburgh and evolved from air conditioning sales to pioneering lighting solutions – and finally to developing the world’s first fully integrated wireless parking guidance system. With multiple patents, a knack for invention (yes, even soda packaging), and a passion for helping others grow, Jeff opens up about the risks, the pivots, and the purpose that drive his work.

Check out our most recent episode >

Podcast EP 16 Rewind: Championing Allyship & Equity and Servant Leadership

July 31st, 2024 | Courtney Cooper

In this episode of ‘Harder Than It Looks, Joseph shares his urban planning expertise, managing parking for over 43,000 students and staff, as well as his experience connecting students with new opportunities.

In the second segment, we explore crucial golf fundamentals with Todd Firestone, Head Golf Professional at Meridian Hills Country Club. Todd talks about his experience embodying servant leadership, and provides key tips about the importance of the starting position and large muscle engagement in golf swings.

Podcast EP 15 Rewind: Knowing Who to Hire and Call Center Expectations

July 17th, 2024 | Courtney Cooper

“Harder Than It Looks: Parking Uncovered“ is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. We aim to do so by highlighting the voices of experts in the space, discussing trends and forward-looking technological innovations, and providing professional food for thought. All in an […]

Podcast EP 14 Rewind: Hard Truths of Parking Innovation and the Power of Customer Voices

June 26th, 2024 | Courtney Cooper

Today, we’re rewinding and recapping Episode 14: Hard Truths of Parking Innovation with Roamy Valera and the Power of Customer Voices & Data with Amy Brown.

Podcast EP 13 Rewind: Tackling Concession Agreements and Customer-Centric Advocacy

May 21st, 2024 | Courtney Cooper

Today, we’re rewinding and recapping Episode 13: Tackling Challenges of Concessions with Sarah Blouch and Customer-Centric Advocacy with Jyo Shukla.

Podcast EP 12 Rewind: Introducing The Parketing Collective and Ultra Distances with New Shoe Day

May 7th, 2024 | Courtney Cooper

This episode is a masterclass in parking marketing or “Parketing.” We sat down with 3 incredible marketing leaders in parking, RJ Juliano, Sarah Becherer, and our own Heidi Barber, who are introducing the new “Parking Collective.”

Podcast EP 11 Rewind: Lone Star State of Parking Confusion

April 30th, 2024 | Courtney Cooper

“Harder Than It Looks: Parking Uncovered” is our podcast that we use to facilitate connections and illuminate solutions to common problems within the parking and mobility industry. Today, we’re rewinding and recapping Episode 11: Bridging the Lone Star State of Confusion in Parking Operations with Walt Gray & Celeste Ching.

All Episodes

Most recent Episode

Podcast EP 37 Rewind: LEDs, Guidance, and Grit

Interested in being on the podcast?